Where do Canadians find health and safety information on the social web? The purpose of this research project was to support Health Canada in identifying broad, environmental activity around health and safety on social media. How are Canadians behaving in the digital environment? How are different segments of the population using social media for health and safety information?
Supported by Cardinal Path‘s team of data scientists, this project advanced Health Canada’s messaging goals by identifying broad signals. The objective was to assist Health Canada in providing authoritative, credible and balanced health and safety information on the social web, allowing more Canadians to make safe and informed decisions.