Metrocore “Quilting” Initiative
The Downtown Vancouver Association (DVA) is a member-based organization of individuals, community organizations and businesses. The association has a rich history representing business and community interests primarily related to urban planning, transportation and social issues in downtown Vancouver and the surrounding area.
Through public engagement, the DVA possesses the unique ability to interpret community aspirations and assist citizens in tailoring their visions for a better MetroCore, in an effort to broaden social diversity, improve economic resilience and foster urban innovation. The aim with this project was to develop a method for communicating complex public policy issues to the broader public through online and viral engagement.
Digital Strategy and Activation