An annual event inspired by light and artistic expression, Lumière Vancouver is driven by the desire to build community during the rainy season in Vancouver’s iconic West End. Beginning in early December 2016, a series of lighting installations were unveiled in Morton Park and Jim Deva Plaza paired with live music, performances and public engagement initiatives. Produced by Jamie Hughes of the West End BIA, the four-day event featured artistic lighting installations by MK Illumination Canada, Hfour, IESBC, and two works curated by the Burrard Arts Foundation by Erdem Taşdelen and Tangible Interaction.
As the 2016 iteration of Lumière represented a significant overhaul over previous years, the event required a rebrand, new website, and solid communication plan. Supported by Leanne Davis Design, Alison Boulier Photography and Orange Pulp Projects, Lumière 2016 was hugely successful, both in terms of community engagement and in achieving its aim of adding warmth and colour to the West End over a dark winter weekend.